Henry Mason


Henry Mason

Managing Director, Trendwatching

“Perform or Perish!”

Beat accelerating customer expectations with meaningful innovation.

Every successful business professional wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong!

In this inspiration-packed session Henry Mason, author of Trend-Driven Innovation and TrendWatching’s Managing Director, will reveal a powerful, counterintuitive secret: to anticipate what people will want next, stop looking at customers and start looking at businesses.

Henry will show how to draw actionable insights from the way the world’s leading brands and disruptive startups – from Apple to Uber, Airbnb to Tesla – are redefining expectations when it comes to customer experience. Get ready to leave with some fresh new perspectives and brimming with innovation ideas!

Foredraget vil bli holdt på engelsk.

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